LINCOLN CENTER LAUNCHES MULTI-CHANNEL BRANDING CAMPAIGN
Redesigned LincolnCenter.org Debuts, Unifying Events from All 11 Resident Organizations, including the Film Society of Lincoln Center, Jazz at Lincoln Center, Lincoln Center Theater, the Metropolitan Opera, New York Philharmonic, and New York City Ballet, in Easily Searchable, Patron-Focused Website
New channel on Broadcastr App “From the Green Room” features personal, site-specific stories about Lincoln Center by Alan Cumming, Elaine Paige, Wendy Whelan, Alan Gilbert, Alice Tully and others
Lincoln Center. Seen It?
The flexible and playful branding campaign is a direct outgrowth and extension of the critically-acclaimed physical revitalization of Lincoln Center to make its public spaces and performance halls more open and welcoming. With all that there is to see, as well as hear, try, taste or experience at the transformed campus, the new line and its accompanying graphic ‘pin’ element designed by The Brand Union, Lincoln Center. Seen It?, invites visitors to take a look, or another look, at the new Lincoln Center. This identity system may be seen in digital and physical signage, on stairways, in publications, on the website, on Lincoln Center’s Facebook and Tumblr pages, on the media screen in the David Rubenstein Atrium, on WABC-TV and other information channels. #SeenIt
In a creative partnership with Broadcastr, Lincoln Center will launch a dedicated channel on the iPhone and Android mobile app today called “From the Green Room.” Broadcastr turns smartphones into a participatory audio map for the entire Lincoln Center campus. Featuring interviews with Alan Cumming, Elaine Paige, Wendy Whelan, Alan Gilbert, a cast member from War Horse, and from the Lincoln Center archives, Alice Tully herself, discussing their favorite Lincoln Center memories in the spaces where they happened, Broadcastr invites audiences and visitors to record their own stories on www.broadcastr.com.
Another key component to engaging visitors and patrons is the redesign of the LincolnCenter.org website. Bringing together the world-class performances and events of all 11 of the resident organizations in one user-friendly interface, Lincolncenter.org is designed to answer two questions: what events are happening at Lincoln Center and how do you buy a ticket? Visitors to the intuitively-searchable lincolncenter.org. website can find programming information from The Chamber Music Society of Lincoln Center, The Film Society of Lincoln Center, Jazz at Lincoln Center, The Juilliard School, Lincoln Center, Lincoln Center Theater, The Metropolitan Opera, New York City Ballet, New York Philharmonic, The New York Public Library for the Performing Arts, and School of American Ballet, as well as an improved way to purchasing tickets.
The redesigned website is part of Lincoln Center’s innovative 19-channel information system (Infoscape), which is setting the standard in information aggregation and self-publishing. Each resident organization inputs its own performance details into a centralized ‘brain’, and that information is then published on all the Lincoln Center channels including the website, the video signs (InfoBlades) along West 65th Street, the media wall in the David Rubenstein Atrium, The Grand Stair in front of Lincoln Center’s iconic Revson Fountain, among many other channels.
In addition, Lincoln Center for the Performing Arts, one of the 11 resident organizations will have a new web site, AboutLincolnCenter.org, which will provide more detailed information on the organization, as well as feature an expanded multimedia press room.